In order to bring about innovations, there are prerequisites, a sufficient capacity for innovation or the ability to innovate of a company or an institution. The development of innovativeness is not only about a “technological capability” (in relation to the results of an innovation process), but also about the “social efficiency” or organizational competence in companies and society necessary for an innovation-promoting “climate” Social performance refers to the environment for employees, the self-employed and women entrepreneurs who, with their creativity and commitment, create and successfully implement innovative ideas, the source of every innovation is always the human being.
A society is only capable of innovation if investments in technology and research are combined with investments in the creation and transfer of knowledge and skills, in the quality of working conditions, social security, ecology, participation and democracy. Only then will innovation be more than just a series of new technology-related events, but it will develop into a new quality of thinking and acting in business, society and politics.
From the point of view of work and employment, a concept for innovation needs an expanded, process-oriented perspective and must include the importance of employees, human resources and an “innovation climate” in business and society that stimulates creativity and motivation Such understanding combines corporate strategies with human resources.
“Innovation is not a technical process, but a complex social process in which economic interests, social and corporate balance of power, cultural norms and values and others, especially so-called soft factors, play a decisive role. The source of innovation is always people. They must be able to develop their qualification and motive in appropriate forms of work organization. While the growth waves of the past were based on technologies that triggered large-scale capital expenditures, complex communications and employee learning play a greater role in modern technologies. Knowledge, ingenuity and motivation of the people have always been the decisive factors in production, competition and bottleneck. In a highly dynamic knowledge society this applies more than ever.
“Competence, creativity and motivation of employees form the basis for the innovative and mutable ability of companies and administrations. In short, human resources are the most important factor for innovation. It is therefore important to increase the employability and development opportunities of the individual through competence development as well as learning and health-promoting design of the working and living situation.
Basically, regardless of the respective innovation concept, it is assumed that
That trained, trained, sensitized employees lead to more innovation. It is crucial that workers are integrated from the outset into technological changes and their consequences for production and work organization.
As part of the “Research and Development for Employment through Innovation” initiative of the Federal Ministry of Education and Research at the end of the 1990s, an expanded notion of innovation was discussed, and political demands by the trade unions had preceded it The importance of the social dimension of innovation, coupled with a necessary employment and labor market perspective, is about a comprehensive and qualitative understanding of innovation, about work-based innovation, and the development of human resources through health and personal employment , which offer expanded scope for participation and action right through to integrated opportunities for work and study, are regarded as a significant factor in a qualitative innovation understanding in the debate on the initiative For occupational safety and occupational medicine, the necessity of taking into account occupational health and safety as an integral part of innovation strategies was the only way for Innovati¬on to develop its positive effects on Germany as a location, and the solutions found did not remain just short-term cost reductions. On the societal level, employment-effective synergy effects between new quality demands of employees, intelligent management concepts, environmentally compatible products and social services are to be expected, it is argued, if the understanding of innovation is comprehensively understood and applied. Currently, this approach is being continued in the framework of the bmb + f “Innovative Work Design – Future of Work”.
An innovation concept that takes these approaches into account broadens the close understanding of innovation within the triangle of knowledge – technology – economy with regard to people, their work situation and society. Such a concept is work-oriented and therefore also employment-oriented.
Success factors in the introduction
The demands on companies in the market introduction of product innovations are becoming increasingly higher. Both the confrontation with a more complex and harsher environment, the correct interpretation of competition and behavior as well as the conceptual interpenetration of the variety of confounding determinants pose an ever greater challenge for the provider. Misdevelopments must be avoided. because they would bring enormous losses.
The individualization of needs and the increasing competitive pressure, the uninterrupted advancement of technology, increasing global economic influences and a heterogeneous competitive field call for the appropriate use of resources.
The system of innovation management is necessary to position innovations successfully on the market. Redesigning one’s own advantage will be a determining factor, due to its stronger competitive relevance and complexity. The design of earnings potential and its control is becoming increasingly important.
The consideration of several variables with higher accuracy from shorter observation periods are prerequisites for controlling success. Conceptual preparation and timely control are more important than ever. Since a general reduction in product lifetimes can be identified, the conditional factors for initial purchases must be known in particular so that the product policy can be successful.
Despite the difficult conditions for success in competition, companies must constantly position innovations on the market in order to maintain the company balance. The prerequisite for this is that the determinants of success are understood and correctly interpreted in order to be able to conduct targeted innovation and diffusion management. The application of the basic principles of modern marketing management are there incessant.
2. The significance of innovations
Innovations and new products form the basis of the success potential. Thus, both the organization and the management of the innovation process are of immense importance for success. This process can be regularly differentiated in innovation development and innovation diffusion process. Since not only the emergence, but also the rapid diffusion of an innovation are decisive for the success.